For our clients, we act as a sparring partner when it comes to technological innovation, format development, marketing ideas, and product presentation. For several long-standing clients who initially partnered with us for catalog photography and layout, we have progressively expanded the portfolio to include 3D visuals, motion graphics, and virtual shootings. This evolution has enabled the development of contemporary solutions for media creation and creative advertising – presenting products in a compelling and visually impactful way.
Whatever advertising channels our clients are considering or whichever design direction they wish to explore, we ensure that their marketing messages and product presentations are both creative and technically up to date. Fröbus offers an interdisciplinary team with many creative minds. Our expertise includes established 2D media production with our own photo and video studio, design, post-production, image retouching and prepress, as well as professional color management. We also have an in-house CGI department with 3D artists specializing in different areas. Through our automotive and cultural heritage projects, we have gained extensive experience in virtual content, interactive applications and product visualization. This allows us not only to implement our clients’ marketing ideas successfully, but also to contribute our own creative concepts.
As our creative work and production processes are closely integrated, all concepts are developed with feasibility in mind from the start. The result is an analogue advertising medium, a digital format or an interactive application – that fully delivers on the original concept. This close collaboration between concept and production ensures consistent, high-quality presentation across all channels.
Beyond consulting, creative development forms a central part of our services. We translate corporate design specifications into compelling visual concepts – from layouts and image compositions to fully developed storyboards.
Sabine Wenzel
2D-Artist Digital & Print
Beyond the conception and design of traditional advertising materials, we are particularly creative when developing visual concepts for 3D visuals. This often involves presenting products or models within virtual 3D worlds. These environments are designed to match the brand and its target audience. This approach allows us to stage products with great creative freedom – for example in an urban streetscape, against a picturesque sunset or within a carefully designed interior. Different times of day as well as varying weather and lighting conditions can also be simulated. In this way, we combine innovative media creation with effective product presentation.
We also use 3D technology to virtually create products that do not yet exist, based on design concepts or CAD data. These virtual product visualizations are then creatively staged for marketing materials.
Our clients expect the highest quality standards for the media we produce, comparable to lifestyle photography. Lighting and color must appear vivid and authentic. At Fröbus, experts from traditional product photography and media design therefore work closely with specialists in 3D visualization. Our creative approach leads to outstanding marketing ideas that enhance every product presentation.
Alongside purely virtual production, we also create hybrid productions that combine real photos and videos with virtual elements. Using this approach, we produced a product video for our client Lekkerland, for example. Hybrid productions enable flexible media creation and creative advertising for different target groups.
For our client Lekkerland, we developed the point-of-sale product presentation for the launch of a new gin mixed drink, including a short advertising spot. The product was to be staged with a premium, aesthetically refined look, while the runtime was limited to a maximum of 10 seconds and optimized as a media asset for the in-store media systems of Lekkerland shops. The target audience consisted of younger consumers, who are known to respond particularly well to creative and visually distinctive advertising.
During the concept phase, we engaged intensively with both the product and its target audience and developed two storyboard options for the client to choose from. The creative focus was entirely on the product – its packaging and the beverage – aiming to convey a specific emotional experience and user interaction. Key elements included opening the can and pouring the drink into a classic gin glass, highlighting the sensory appeal and lifestyle character of the product. After the storyboard decision, a detailed mood board outlining color schemes, lighting concepts and set design elements was presented for approval. Production took place in the Fröbus studio and within our 3D production pipeline in Cologne. This integrated workflow ensures high-quality product presentation across all media channels.
At the time of production, the physical product did not yet exist. Only final artwork files and design sketches were available. For this reason, we filmed the video sequences using placeholders, which were later replaced in post-production with a fully realized 3D representation of the beverage. While a conventional production process would have involved multiple dependencies and scheduling constraints, the integration of CGI elements allowed us to design the workflow in a flexible and highly efficient way. By applying this approach to product visualization and media creation, we streamlined the production process while expanding creative possibilities – enabling the professional execution of versatile marketing concepts.
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