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+49 (0) 221 346 35 100

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webcontact@froebus.de

for your Products and Ideas. Powerful We stage your products in compelling visual worlds – in the studio or on location. From classic product photography to 3D and virtual production. Stills and motion, from small editions to large-scale serial production. Visual Worlds Pixel_Blau_1_para1 Pixel_Blau_2_para2 Pfeil_blau

Visual Impact for your Products and Ideas

We produce images for a wide range of media: from high-end museum catalogs or coffee table books to product shots for fast-moving e-commerce needs. For this purpose, we primarily use our own photo studio at our headquarters in Cologne or produce on site with our teams and mobile studios – for example at our clients’ locations.

Brilliant Advertising and Product Photography for Your Success

The daily flood of images makes the presentation of brands and products increasingly demanding. Advertising visuals must evoke emotions and create atmosphere. We provide our clients with flawless imagery and excellent image editing. To achieve this, we stage appropriate tonalities to address specific target groups. Thanks to our decades of experience in postproduction and prepress, we are regarded as specialists in color management and lighting.

At the same time, we rely on efficient and resource-conscious production processes supported by IT-based process and quality management. This approach has proven particularly successful in serial photography for e-commerce or catalog distribution: we deliver on time and within budget.

Efficient Product Photography: Experience Saves Time

High-quality product photography is created through technically brilliant lighting, skillful set design, suitable props, careful product styling, and high-end postproduction. Ideally, all of this is realized simultaneously in various exposures. We master flat shots, pack shots, hollow-man photography, and, upon request, 360° photography.

Experience saves time. We know which equipment and shooting methods deliver the best results, how to use lighting and filters effectively, and how to implement different exposures as economically as possible. In coordination with our clients’ art direction, we realize different aesthetic approaches – depending on image mood and perspective.

360° Product Photography with Unmatched Level of Detail

A picture says more than a thousand words – but we go one step further: with 36 or more shots of a product, we create impressive 360-degree views. These provide e-commerce consumers with information that supports informed purchasing decisions and reduces returns.

Our process is suitable for a wide range of applications and sizes: in the museum sector, from tiny insects to the world’s largest porcelain vase measuring 8 meters in height, our 360° photography delivers unmatched detail. For industrial clients, we digitize components or entire models in 3D. Trust our expertise and present your products from all their best angles.

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Get to Know our Photography Consultants

We Produce Photography for E-Commerce, Food, and Fashion

E-Commerce Visuals: Solving Large Tasks Systematically

Unlike campaign imagery, serial photography is produced using identical image composition and settings. The focus should be exclusively on the products – especially when multiple images are compared within a webshop. Captured against a neutral background, product details such as size, silhouette, and color are documented as accurately as possible. The object is evenly illuminated and shadows are avoided. For clothing and textiles, creases are undesirable. We therefore plan serial photography with the utmost care. We think from the perspective of the objects to be photographed and work at the highest technical level. Fröbus offers a well-coordinated in-house team with expertise in setup, photography, and image editing.
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“Our recipe for success: meticulous planning, creative food styling, and excellent food photography – followed by professional image editing.”

Ralf Meyer,

Senior Consultant Photography Fröbus Studio

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Professional Fashion Photography for Your Brand

In our in-house studio, we offer first-class fashion photography that perfectly showcases our clients’ collections and product ranges. With an experienced team of in-house photographers, modern technical equipment, and skilled retouchers for postproduction, we specialize in serial fashion photography. Our efficient production processes and creative services ensure that textiles, footwear, and accessories from clients in retail, wholesale, or catalog trade are presented in the best possible light.

Our Recipe for Successful Food Photography

When photographing food or prepared dishes, one principle applies: the eye eats first. If products cannot be experienced through smell and taste, the visual impression alone must evoke the right associations. Food photography therefore always aims for a sensual effect. This requires high standards in presentation, staging, technical execution, and postproduction. Efficient and fast workflows are often crucial, as food quickly loses freshness and visual appeal. In the food sector, we offer food styling, photography, packaging photography, editorial food photography – for example for magazines or cookbooks – as well as classic product advertising.
We Bring Your Ideas to Life with Impact

Rely on our expertise and let us take your product imagery to the next level. We would be pleased to arrange a non-binding introductory meeting.